QR Codes for Business Insurance Firms

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Jonathan Palley May 11, 2023
With the rise of digital technology, many businesses are now turning to adapt innovative technologies in the hope of improving their sales and services. One of these technologies is QR codes.  

Business insurance firms, despite standing tall from the effects of the pandemic, are no exception to the increasing demand of customers. From streamlining their processes to providing fast and efficient customer service, utilizing QR codes is a must for them to effectively engage their customers.  

What is a QR code? 

Before we discuss the benefits of QR codes, let’s first explain what QR codes are and how they work.  

Generally, QR codes or Quick Response codes are two-dimensional barcodes that store different information which can be scanned using a smartphone. It is a quick way to access information or trigger an action for its intended users. 

Business insurance firms can customize QR codes to contain information including URLs, PDFs, vCards, product details and more.  

Benefits of Using QR Codes for Business Insurance Firms 

Listed below are some of the benefits of using QR codes: 

Improved Customer Experience 

Business insurance firms can use QR codes to provide their customers with quick access to information related to their services.  

Customers can scan QR codes to access policy details, report a claim or agent contact support. Doing this eliminated the need to wait in long lines or to book an appointment to get an agent to assist them. Thus, resulting in a positive and seamless experience with the firm. 

Enhanced Efficiency  

Another reason why QR codes are beneficial is because they enable businesses to automate their work. This helps to streamline their paper process and reduces manual work. 

How is this possible? Instead of asking claim adjusters to visit the office, their designated agent can just send them a QR code that they can scan which will take them to other relevant information about the requirements. 
By using QR codes, insurance firms can have much faster customer request processing and improve their employee's productivity.  

Increased Marketing Opportunities 

As we always mention, QR codes are one of the cost-effective but powerful tools for marketing today. Using QR codes enables businesses to maximize the results of their campaigns and generate more leads.  

For example, firms can attach QR codes on flyers and brochures that will lead customers to their policy services. They can also use it to direct customers to a landing containing exclusive offers and promotions. 

Best Practices for Implementing QR Codes in the Insurance Industry 

Now that you know the benefits of QR codes, let’s move on to the best practices. Knowing these practices is important as this will ensure that you achieve the best results you can get from using QR codes.  
  • Keep the QR code simple and easy to scan for most mobile devices 
  • Use clear and concise instructions on how to use the QR code 
  • Test and optimize the QR code to ensure the functionality 
  • Integrate the QR code with other marketing channels 
  • Make sure that the stored content is optimized for mobile viewing 
These are the best practices that you should know when implementing QR codes for your insurance firm.  

To generate your own customized QR code for free, you can check out QR Code Generator Hub. It is a generator tool that also offers unlimited scanning and free tracking to help businesses efficiently manage their campaigns.  
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Jonathan Palley