QR Codes For Direct Mail Business

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Sally Wright May 11, 2023
Direct mail is a popular strategy known by most marketers as an effective way of reaching customers and generating leads. Despite this, many marketers may still find direct mail campaigns challenging to execute, especially in tracking performance and measuring return on investment. 

But with a QR code for direct mail business, regular tracking and monitoring is now easier than ever. 

In this blog post, we will explore the benefits of integrating QR codes into direct mail pieces and how direct mail businesses can create them for their upcoming marketing campaigns.

What are QR Codes and How Can They Be Used in Direct Mail Marketing?

Before we get into the benefits later on, let’s first talk about what QR codes are. Understanding how QR codes work allows you to find ways to leverage their benefits to grow your business.

Essentially, QR codes are two-dimensional barcodes that can be scanned by different mobile devices and dedicated scanners. It can contain various information like website URLs, contact information, videos, images or product details. 

In the context of direct mail marketing, QR codes are commonly found on printed marketing materials. These are mailers, flyers, brochures and other promotional materials that provide an easy way for customers to access additional information. 

Benefits of Using QR Codes in Direct Mail Campaigns

So, why should you even consider implementing QR codes for your direct mail marketing campaign? Well, there are a lot of reasons to integrate it into your processes. 

Here are the key benefits that you should know:

Easy Access to Business Information

By just simply adding QR codes in direct mail, businesses can offer their prospect an easy option to access information on their products and services. 

These QR codes can contain links to a business website, social media pages or contact information. Simply put, it can be any kind of information that can help your prospects learn more about the business. 

Aside from this, if you want to be creative, you also try to use QR codes for promotions and exclusive discounts. This encourages your customers to interact by mail and take the necessary action you aim for. 

Grow Email List for Newsletter

QR codes are also a great way to grow your business’s email list which you can use for your direct mail campaigns. 

For example, you can create a QR code marketing campaigns that link to a sign-up page for a newsletter or other promotional content.

Emails are important for direct mail marketing as it also increases their chances of conversion rate. The more people who sign up for your newsletter, the more people you can reach in your campaign. 

Direct Clients to Website and Social Media Pages

If you are running a direct mail business, then it is also important for you to direct customers to websites and social media platforms. 

Why? Because it is a perfect opportunity to convince users to learn more about your business. 

Doing this helps your business to establish its authority and credibility and at the same time increase online presence and customer engagement. 

To create a QR code for a social media or landing page, you can visit QR Code Generator Hub to create a customized QR code for free. They also offer unlimited scanning and free tracking.

How to Create a QR Code for Direct Mail

Now that you know the benefits of QR codes, let’s take a look at how to create them. Here are some of the steps you can follow:

Step 1: Choose the Right Type of QR code generator

The first step of QR code creation is to find a generator that caters to all your needs. For direct mail marketing, it is important that you choose a generator that allows you to personalize your QR code. 

To create a QR code, you can use QR Code Generator Hub to generate a professional-looking QR code that aligns with your brand. 

Step 2: Generate the QR code

Make sure to input the information you want to store using the QR code generator tool. Don’t forget to check the information you entered to ensure it is accurate. You should also customize the logo, color, frame and text of the QR code to fit your branding.

Step 3: Optimize your QR code design

After customizing the QR code, you are now ready to download and attach it to your marketing materials. Keep in mind that you have to consider the placement of the QR code after printing it.

Best Practices for Using QR Codes in Direct Mail Campaigns

To use your QR code effectively, it is important to use it effectively in your direct mail campaign. Listed below are some of the best practices:
  • Design the QR code to complement your branding and message
  • Consider incentivizing your QR codes by adding special offers or discount
  • Choose a placement where the QR code can be easily seen
  • Include clear instructions on how to use the QR code
  • Develop a strong call-to-action to encourage customers to scan the QR code
Implementing QR codes into direct mail marketing campaigns is a huge deal breaker to stand out from competitors. 

By providing easy access to information and an interactive user experience, businesses can now seamlessly and increase the likelihood of achieving their goals. Combined with the right marketing strategy and execution, a QR code can be a powerful tool to maximize the results of your direct mail campaign.


How do I create a direct QR code?

There is no definitive answer to this question. However, some methods for creating direct QR codes include using a QR code generator tool like QR Code Generator Hub or creating a QR code with custom colors and style to include your logo.

Can I use a QR code for my business?

Yes, you can use a QR code for your business. With QR Code Generator Hub, you can generate free dynamic QR Codes that can include your logo, colors and style. The QR Codes include unlimited scans and free tracking.

Can you put a QR code on a mailer?

Yes, you can put a QR code on a mailer.

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Sally Wright