QR Codes for Social Media Marketing Business: How to Boost Engagement and Track Results

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Jonathan Palley May 11, 2023
Looking for innovative ways to promote your social media marketing business online? In the midst of growing competition, marketers are now faced with the burden of developing strategies that bring out the best results. 

And to do this, they should be able to provide social media users with instant access to “engaging” and “relevant” content. QR codes can help you do this! 

QR codes have been around for decades, it may seem trivial but its existence has changed the way marketing works. Recently, QR codes for social media marketing business have gained more popularity thanks to the rise of mobile devices and digital technology. 

Advantages of Using QR Codes for Social Media Marketing 

Incorporating QR codes or Quick Response codes are a major deal breaker to achieve sustaining marketing success. Although it is already used by many businesses, the QR code industry is still growing which means it has still more opportunities to offer.  

So what are the advantages of QR codes to further scale your social media marketing business? Here are some of them that you don’t want to miss out! 

QR codes are cheap 

Remember when we mentioned that QR codes are a “deal breaker” in marketing – this is one of the reasons. Budget plays a crucial role in the success of every business. The more budget you have, the faster your business will stand out and succeed. 

QR codes are relatively inexpensive compared to other marketing tools and can be easily distributed digitally. In fact, there are a lot of free QR code generators online that you can use to generate your own QR code.  

One of them is QR Code Generator Hub. They offer QR code customization which allows you to add a logo, shape, font, frame and color to match your branding. This tool also has an unlimited scanning and free tracking feature to help you stay on top of your business operations.  

QR codes Increase Audience Engagement 

Increasing engagement is the bread and butter of most social media marketing businesses. Engagement rates serve as an important metric to measure campaign success on social media platforms.  

Marketers can easily improve their engagement by including interactive multimedia content in the QR codes. Among these contents that can be stored includes: 
Aside from this, you can also attach the QR codes on various marketing materials like graphics to encourage audiences to scan them. This is a simple way to provide an interactive experience to make your target audience spend more time with your brand.  

Improved tracking and data analysis 

A marketing campaign is not complete without tracking and measuring its results. And QR codes can make performance tracking much easier.  
QR codes aren’t just used for information sharing, they are also used for tracking KPIs.  

You can use QR codes to track and analyze customer behavior, number of scans, location and more. These metrics are valuable as they will help you understand how your audiences interact with your brands.  

The results you have analyzed and gathered will help your business optimize and adjust your marketing campaign to achieve better results. 

QR codes are powerful marketing tools to drive success and growth for social media marketing businesses. And if you haven’t used it yet, it is never too late to integrate it into your campaigns and see the benefits they have in store! 
Visit our Academy and Youtube channels for more educational content on how to create and use QR codes for your business.  
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Jonathan Palley