QR Codes on Brochures
Jonathan Palley
Oct 27, 2023
With the rise of the digital age, print media is often overlooked by many marketers for their upcoming campaigns. However, what most marketers do not know is that using brochures is still an effective strategy for their goals up to this data.
QR codes on brochures are an innovative strategy that can empower and revolutionize your marketing efforts further. It helps you set a standing in the market by being able to reach more of your target audience.
In this blog, we will explore the various uses and benefits of using QR codes for brochures to level up your next marketing campaign.
Why is it Still Worth it to Use Brochures?
As we mentioned, despite the popularity of digital marketing, brochures remain one the most powerful marketing tools for every business.
Why? Although brochures may seem outdated, people often forget that they serve as a physical representation of your brand and products. This is very important for most companies as this allows them to build a strong visual brand and customer relationship.
Moreover, you can also use QR codes on brochures to streamline the distribution at events, conferences and or public events and gatherings. And what makes brochures even more powerful is their ability to direct potential customers to your website and other platforms online.
In this section, we provided a list of benefits of integrating QR on brochures to aid in your marketing campaigns. Listed below are the following:
- Easy access for customers to the website and social media pages
- Increase customer engagement and interaction
- Real-time campaign performance tracking and analysis
- Cost-effective marketing tool
- Collect customer feedback to improve services
- Provide additional product and service information
How to Create QR Codes for Brochures?
If you are getting ready to integrate QR codes for your next campaign, but don't know where to start this guide might be for you. Creating QR codes for brochures is just a simple process and can be done in a few minutes.
Ready to learn and create a QR code to enhance your campaign? Let's start!
Step 1: Choose a QR code you want to use
There are two types of QR codes that you can use: Static and Dynamic.
For static QR codes, this type of QR code is already fixed. This means that it cannot be altered, edited or changed once they are already been created.
Meanwhile, dynamic QR codes can be fixed and updated as needed without the need to generate a new one. This is ideal for most marketing purposes as it offers flexibility to make changes to the QR code's stored contents.
Step 2: Use a QR code Generator
There are tons of free QR code generators that you can use online. One great option for you is the QR Code Generator Hub. It is one of the most popular dynamic QR code generators today that offers a wide range of features. These features include personalized QR code designs, free tracking and unlimited QR code scanning, editing and customization.
Step 3: Design and personalize the QR code to align with your brand
Before you finalize your QR code, one important thing to consider is the design. This is important as this will make your QR code more appealing to your audiences.
Create a QR code that is large enough to be seen and scanned. Make sure that it blends and contrasts well with the background of the brochure to make it look more professional.
Step 4: Placement of QR codes on brochures
The placement of the QR code on the brochure plays a crucial role in your marketing. If it is not visible or properly highlighted, the scanning rate of the QR code will be lower. Thus, affecting the success of your campaign.
To maximize the benefits of QR codes, make sure to not put the QR code on the edge of the brochure. Also, keep in mind that you should not place it in a cramped area of the brochure.
You can also include a call to action and clear instructions to direct the customers efficiently.
Example Use Cases of Brochures with QR codes
Using QR codes on brochures offers a wide range of possibilities and opportunities for many business industries when used properly.
Listed below are some examples of how QR codes can be used to convey information in your brochures:
- Lead to the business website: QR codes on flyers and brochures are print marketing materials that can be used to direct potential customers to a landing page, social media platforms or business website. QR code campaign helps in improving traffic and brand promotion.
- Redirect to social media pages and online stores: Aside from landing pages and websites, QR codes can also be implemented to redirect your customers to online stores and social media pages. Doing this allows your business to build social media following, engagement and sales.
- Grow newsletter email list: You can also add QR codes to grow your email list for newsletters to keep your customers updated on exclusive promotions relating to your business. This aids in generating more leads and building a strong email marketing list.
- Event online registration: QR codes are a convenient way to direct users to an online registration page for your event. It also provides access to full information about the events, seminars or conferences they are attending.
Empower a QR code marketing campaign with us!
Adding QR codes has become an integral part of marketing strategies as years pass by. They are known to be a cost-effective way to engage customers, generate leads and drive sales to any business when applied properly.
To empower your marketing campaign with high-quality QR code images, we highly recommend using generators such as QR Code Generator Hub to streamline your QR code creation.
QR Code Generator Hub is a user-friendly tool that allows you to create personalized and unique dynamic QR codes. They offer a wide range of customization options such as color, frame, text, shape and logo to make your QR codes more professional and appealing.
A quick tip, don't forget to test and scan before printing QR codes.
With QR Code Generator Hub, you also gather valuable insights from their unlimited scanning and free tracking. To learn more about QR codes on Brochures, please visit our website and Academy.
FAQs
How do you put a QR code on a brochure?
You can generate a QR code for your brochure using QR Code Generator Hub. Simply enter the URL of your brochure into the QR Code Generator and click generate. You can then download the QR code and print it out to put on your brochure.
Can you put a QR code on a mailer?
Yes, dynamic QR codes can be placed on a mailer.
Can you put a QR code on a flyer?
Yes, you can put a QR code on a flyer. QR codes can be put on flyers to track how many people scan the code and to see where they are located.
Where do QR codes go on flyers?
The QR Code can go anywhere on the flyer, but we recommend putting it in a visible and easily scannable spot, such as the corner.
