QR Codes on Labels: Enhancing Engagement and Streamlining Information Access
Sally Wright
May 26, 2023
As we all know there are many ways to use and integrate QR codes into our business operation. From information sharing and marketing materials to appointment scheduling and project management, QR codes can offer a range of possibilities for you.
But have you tried including QR codes on labels? If you own a clothing brand or linen store, you are probably one of those businesses that can benefit from doing this.
In this blog post, let’s take a look at the benefits of using QR codes on labels and highlight their significance to enhance customer experience.
Understanding QR Codes
QR codes or Quick Response codes are unique pixelated barcodes that are used to store information. These codes are scanned using a smartphone camera equipped with a scanner app to decode information such as:
- Website URLs
- Videos
- Images
- Contact details
- Texts and many more.
You can create your own QR code by visiting QR Code Generator Hub. It is a free generator tool that allows free customization of QR code designs to match your branding. They also have unlimited scanning and tracking features that you can use for free.
Benefits of QR Codes on Labels
Still not convinced how QR codes on labels can amplify your marketing and operations? Well, we have listed some of its benefits that you should consider below:
- Enhanced customer engagement and interaction: Employing QR codes are known for their ability to empower customers by encouraging them to engage with brands. By simply adding QR codes on labels, you are able to provide users access to demonstrations, virtual tours and exclusive offers promoting positive experiences.
- Easy access to product information and details: Adding QR codes on labels enables instant access to relevant product details. For instance, you can link QR codes with food labels that contain ingredients, nutritional facts, manufacturing processes and certifications. This helps to empower readers about the food they are consuming and at the same time builds brand trust.
- Tracking and inventory management: Not all marketing tools offer the same feature as QR codes. Other than information sharing, dynamic QR codes on labels can also be used to track and manage your assets. Embedding a unique QR code for each product helps you to monitor their expiration dates and inventory levels while also saving operational costs.
Implementing QR Codes on Labels
Here are some tips you should follow when implementing QR codes:
- Choose prominent locations to display QR codes.
- Consider the size of the QR codes on labels.
- Make sure that the QR codes are optimized for mobile scanning.
- Test the QR codes with different devices and scanner applications.
- Include clear instructions on how to use and scan a QR code.
For more educational content about QR code usage, make sure to check out our Academy and Youtube channel.
