QR Codes For Mortgage Broker Business

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Sally Wright May 10, 2023
QR codes have gained popularity in recent years for a good number of reasons.  

If you don’t know what they are, they are basically unique square-shaped barcodes that can be scanned using a smartphone camera connecting users to various forms of multimedia content. It is a valuable marketing tool for all forms of business including mortgage brokers

In this blog post, we will discuss how QR on mortgage broker business can enhance marketing campaigns to gain more clients. 

How QR Codes Can Benefit Mortgage Broker Businesses 

There are many challenges a mortgage broker business faces to effectively market their business and generate leads. One effective solution to this is by integrating QR codes into their business process to provide potential clients with an easy way to connect with brokers.  

Improved lead generation and conversion 

Lead generation and conversion are one of the main sources of clients to mortgage brokers. With QR codes, they can potentially capture leads by directing prospects to a landing page containing information about their business.  

For instance, brokers can include their contact information and detail their mortgage services to the potential client. This strategy is extremely helpful as it can be used to follow up with leads and convert them through sales funneling.  

Enhanced customer engagement and satisfaction 

Another great benefit of using QR codes is that they can provide prospects with an interactive way to promote the business. It can be used to enhance customer engagement through a fast exchange of contact information.  

Brokers can utilize QR codes to store their vCard which they can share with their prospect. This is a simple way to help clients connect and engage with the brokers. They can also use QR codes for property listing to provide interested buyers with comprehensive details and available mortgage options. 

An efficient way to share information 

Besides from completing purchase transactions, another popular benefit of QR codes is fast information sharing.  
For mortgage brokers, using QR codes allows their marketing campaign to leverage its fast information sharing. They attach QR code in various marketing materials like flyers and brochures to direct prospects to the following: 
  • Services 
  • Mortgage products 
  • Rates 

Positive Marketing and branding results 

As we mentioned, QR codes can be incorporated into marketing campaigns, regardless of if it is digital or traditional. 

QR codes can be placed on billboards, signs and posters where they are visible and easily seen by the public. It can be used to link interested clients with the mortgage services offered by the broker.  

Mortgage brokers can also store their social media page or website using the QR code to easily get in touch and engage with clients. 

How to Create a QR Code 

After learning the benefits of implementing QR codes for mortgage broker businesses, let’s now take a look at how you can create them.  

Step 1: Identify the type of content that you want to store. Are you looking to store a link, file or image? Remember to choose based on what your business needs.  
Step 2: Go to QR Code Generator Hub and input the information you want to include in the QR code. QR Code Generator Hub is a free tool that allows features customization, unlimited scanning and free tracking.  
Step 3: Once you have entered the information, you should customize your QR code. Make it personalized and professional to match your branding. 
Step 4: Test the QR code to ensure its functionality. You should also take time to review the information in the stored content.  

If you want to learn more about QR codes and their benefits for other businesses, we have a range of resources in our Academy that you can access for free.   
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Sally Wright