QR Codes in Print Advertising: Bridging the Gap between Offline and Online Marketing
Sally Wright
Aug 11, 2023
Print advertising refers to the traditional form of advertising where promotional materials, such as brochures, flyers, posters, billboards, and newspaper or magazine ads, are created and distributed to reach a targeted audience.
These physical marketing materials contain information about products, services, or events with the aim of attracting attention, conveying a message, and ultimately driving customer engagement and action.
However, in today's digitally driven age online marketing and e-commerce are flourishing.
With that in mind, print advertising might seem like a less dynamic and interactive option.
This is where dynamic QR codes and the QR Code Generator Hub app for Shopify come into play.
What is QR Code Generator Hub app for Shopify?
QR Code Generator Hub app is a QR code generator tool that empowers marketers to unlock the potential of QR codes in print advertising.
It's not just a tool; it's a creative sanctuary where QR codes evolve from basic links to masterpieces of design.
Moreover, it is a user-friendly, imaginative space where you're not just generating codes, you're shaping experiences.
This app is built for all types of users which means that you can easily integrate it into your Shopify store and create dynamic QR codes in just a few clicks.
We’ll discuss the installation and QR code creation process in the next section.
Creating Dynamic QR Codes With QR Code Generator Hub
Here’s how you can create dynamic QR codes using the Shopify QR Code Generator Hub app for free:
Step 1: To begin, log in to your Shopify admin panel and navigate to the App Store. There, you can either search for "QR Code Generator Hub" or use the provided link to download the app directly.
Step 2: Upon reaching the download page, simply click on "Add App" to initiate the installation process. Follow the app's guidance to seamlessly connect it with your Shopify store, streamlining the creation and management of personalized QR codes for your products.
Step 3: Find "QR Code Hub" in the apps section on the left side of your Shopify store.
Step 4: Within the app, locate the "Create New" button. Depending on your specific requirements, choose the relevant option. For instance, if you're aiming to generate a QR code for your homepage, select that particular option.
Step 5: Take advantage of the customization options available lower down the page to tailor your QR code's design. These options encompass features such as logos, color schemes, and shapes, allowing you to align the QR code's appearance with your brand's visual identity.
Step 6: Following your design adjustments, proceed to download the QR code. The download button can be found on the right side, situated beneath the QR code preview. Click the "Download" button to save the QR code in various formats like PNG, JPEG, or SVG.
This versatility empowers you to opt for the format that best fits your specific utilization requirements. Additionally, a shortened URL is provided for easy copying if the need arises.
How Can QR Code Generator Hub Shopify App Help Your Print Advertising Business?
Dynamic QR codes are a modern twist on the classic black-and-white QR codes.
Unlike static QR codes that lead users to a fixed destination, like a website, dynamic QR codes offer a more versatile and engaging experience.
They can be changed or updated even after they've been printed, making them an invaluable tool for enhancing print advertising campaigns.
Here's why businesses should consider using dynamic QR codes from QR Code Generator Hub app for Shopify in their print advertising efforts:
Enhanced Interactivity
Dynamic QR codes enable businesses to engage their audience beyond the static content of a printed ad.
They provide a direct link between the physical world and the digital space.
This allows consumers to access additional information, videos, discounts, promotions, or interactive experiences with just a quick scan.
Real-time Updates
Unlike static codes that remain unchanged once printed, dynamic QR codes can be modified even after distribution.
This flexibility is crucial for updating content, correcting errors, or extending promotions without the need to reprint materials.
Personalized Experiences
Businesses can tailor the destination of a dynamic QR code based on factors like location, time, or user demographics.
This enables marketers to deliver targeted content that resonates with different segments of their audience.
Tracking and Analytics
Dynamic QR codes provide valuable insights into user behavior.
Marketers can track scan rates, geographic distribution, and user engagement to measure the effectiveness of their print advertising campaigns.
Cost-effective and Eco-friendly
By utilizing dynamic QR codes, businesses can reduce printing costs and minimize waste.
Instead of producing new materials for each update, a simple change to the QR code's destination can convey the latest information.
Integration with Multi-channel Campaigns
Dynamic QR codes seamlessly integrate print advertising with online marketing efforts.
They allow businesses to drive traffic to specific landing pages, social media profiles, or e-commerce platforms, enabling a consistent brand experience across different channels.
Convenience and Speed
Consumers are accustomed to quick and easy access to information.
Dynamic QR codes offer a convenient way for them to obtain more details about a product or service without typing URLs or performing searches.
Competitive Edge
Incorporating dynamic QR codes demonstrates innovation and a commitment to providing an enhanced customer experience.
This can give businesses a competitive edge in a crowded marketplace.
Conclusion
Traditional print advertising remains an effective way to reach and engage an audience.
However, the emergence of dynamic QR codes offers a whole new level of interactivity and adaptability to marketing campaigns.
By using dynamic QR codes, businesses can maximize the reach of their print materials, create personalized interactions, and seamlessly connect offline and online marketing efforts.
And as a result, leading to improved customer engagement and better results.
