How Can QR Code Analytics Provide Insights?

Jonathan Palley's picture
Jonathan Palley Sep 25, 2023
QR codes offer a quick and convenient way for customers to access information and make purchases. However, creating QR codes and tracking their scan counts is just scratching the surface of what they can offer.  

In this blog, we will explore how the QR Code Generator Hub app analytics feature can provide valuable insights beyond simple scan counts and why Shopify stores should pay close attention to this. 

Why Use QR Code Generator Hub for Analytics? 

When most people think of QR codes, they envision those square patterns that, when scanned, take them to a website or product details. While scan counts are undoubtedly useful for assessing the popularity of your QR code marketing efforts, they represent only the tip of the iceberg.  

What lies beneath is a wealth of information that can help you make informed decisions to drive your business forward. To dive deeper into the world of QR code analytics, it's essential to start with the right tools.  

The QR Code Generator Hub app for Shopify is one of the best choices for e-commerce stores looking to leverage dynamic QR code technology. It provides a user-friendly interface and a suite of powerful analytics tools. Once set up, you can access a variety of statistics, including daily scan counts, geographic data, device types and many more. 

Integration with Google Analytics and Shopify 

To supercharge your QR code analytics, consider integrating them with Google Analytics and Shopify. This integration allows you to track QR codes as separate campaigns in Google Analytics, giving you a comprehensive view of their performance.  

In Shopify, you can access QR code data within the marketing campaigns section and various analytics reports. This level of integration enables you to attribute scans to specific QR codes, helping you understand which codes are driving the most conversions. 

But QR code analytics goes beyond the basic scan counts, offering businesses deeper insights into consumer behavior and campaign performance. Here's how: 
  • Geographic Insights: QR code analytics can provide data on where scans are happening. This geographical information is invaluable for understanding where your marketing efforts are most effective. For example, if you're running a nationwide campaign, you can identify regions with high engagement and allocate resources accordingly. 
  • Device and Browser Data: Analytics can reveal the types of devices (smartphones, tablets) and web browsers used to scan QR codes. This information helps in optimizing the user experience. If most users are on mobile devices, you can ensure that your landing pages are mobile-friendly. 
  • Conversion Tracking: Shopify store owners can aslo trace scans to specific actions, such as purchases. You can see which QR codes are directly contributing to sales, helping you assess the ROI of different campaigns. This level of attribution is crucial for understanding which QR codes are driving revenue. 
  • User Demographics: Some QR code analytics tools can provide demographic data about the users scanning your codes. This includes age, gender, and other relevant information. Understanding your audience better allows for more targeted marketing. 
  • Behavioral Insights: By analyzing the path users take after scanning a QR code, you can gain insights into their behavior. Are they immediately making a purchase, or are they browsing other products? This helps you refine your marketing funnel and improve conversion rates. 
  • A/B Testing: QR code analytics can facilitate A/B testing. You can create multiple QR codes with slight variations and see which ones perform better. This data-driven approach allows for continuous improvement of your QR code campaigns. 
  • Customized Campaigns: With detailed analytics, you can create highly customized campaigns. For instance, if you know that a particular demographic is scanning your QR codes most frequently, you can tailor special promotions or content specifically for them. 
  • Cost Optimization: By tracking conversion rates and the performance of different QR codes, you can optimize your marketing budget. You can allocate resources to the QR codes and campaigns that deliver the best results, reducing wastage. 


In conclusion, QR Code analytics offers a comprehensive view of how QR codes are used, providing businesses with valuable insights beyond simple scan counts. These insights empower businesses to refine their marketing strategies, allocate resources effectively, and deliver a better experience to their customers, ultimately driving growth and success.
By harnessing the power of the QR Code Generator Hub for Shopify and integrating with Google Analytics and Shopify, businesses can unlock valuable data to inform their marketing strategies and drive conversions. 

Don't miss out on the opportunity to gain a competitive edge in the online marketplace through the hidden potential of QR code analytics. Embrace this technology, and watch your business thrive.
Jonathan Palley's headshot
Written by

Jonathan Palley