Unlocking Online Sales: The Importance of Tracking QR Code Scans

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Sally Wright Sep 5, 2023
Tracking QR code scans is not just about gathering data; it's about using that data to improve your QR code conversion rates.  

If you're eager to boost your QR code campaigns and online sales, then you should know that every tool and strategy at your disposal can make a significant difference in your success.  

One such tool that often gets underappreciated in the e-commerce landscape is the QR code. And tracking QR code scans with the QR Code Generator Hub app for Shopify is an absolute game-changer for online businesses.  

In this blog, we will explore why you should pay close attention to tracking QR code scans and how it can unlock new opportunities for improving your online sales. 

Why Use QR Code Generator Hub Shopify app to track QR Codes? 

The QR Code Generator Hub for Shopify is an app designed to help online businesses create, manage, and track QR codes seamlessly within the Shopify ecosystem.  

It's a powerful tool that simplifies the utilization of QR codes for marketing and sales purposes. Here's a closer look at this app and its key features: 

Simplified QR Code Generation 

  • Effortless QR Code Creation: The QR Code Generator Hub streamlines the process of generating QR codes. Users can quickly create QR codes tailored to their specific needs, whether it's for product pages, promotions, or any other online content. 
  • Customization Options: The app often provides customization options, allowing businesses to design QR codes to match their brand's aesthetics. This helps in creating a consistent and visually appealing customer experience. 
Check out this guide to learn more how to create individual customized QR codes.  

Comprehensive Tracking and Analytics 

  • Real-Time Performance Insights: One of the standout features of the QR Code Generator Hub is its ability to provide real-time insights into the performance of QR codes. This includes data on daily scan counts, two-week scan totals, and the number of orders generated through QR code scans. 
  • Detailed Data Analysis: In addition to basic statistics, the app allows users to delve deeper into the data. This includes information about where scans are taking place geographically, details about the devices and browsers used for scans, and even specifics about the orders originating from QR code scans. This level of detail empowers businesses to make data-driven decisions and tailor their marketing efforts. 

Downloadable Reports 

  • Actionable Reports: The QR Code Generator Hub goes a step further by offering downloadable reports. These reports are rich in data, including gross sales and totals, providing businesses with the information they need for in-depth analysis and strategic decision-making. 

Integration with Google Analytics and Shopify: 

  • Enhanced Tracking: The app offers integration with Google Analytics and the Shopify platform. This integration is crucial for businesses looking to take their QR code tracking to the next level. 
  • Campaign Differentiation: By integrating QR codes with Google Analytics, they can be tracked as separate campaigns. This means businesses can differentiate between various QR code initiatives and understand which ones are performing best. 
  • Attribution Tracking: Within the Shopify platform, the app allows users to attribute scans to specific QR codes. This granular tracking enables businesses to see precisely which orders result from QR code scans, providing valuable insights into customer behavior. 

User-Friendly Interface 

  • Ease of Use: The app's user-friendly interface ensures that businesses of all sizes and levels of technical expertise can navigate and utilize its features effectively. 
  • Convenience: Being integrated directly into the Shopify environment ensures convenience for users who are already familiar with the platform. 
QR Code Generator Hub app for Shopify is an invaluable tool for online businesses looking to harness the power of QR codes for improved marketing and sales strategies. Its user-friendly interface, robust tracking capabilities, customization options, and integration with Google Analytics and Shopify make it a top choice for e-commerce entrepreneurs.  

By simplifying QR code management and providing comprehensive insights, this app empowers businesses to make data-driven decisions, optimize their marketing efforts, and ultimately boost online sales. 

Improving QR Code Conversion Rates 

If you're serious about boosting online sales, don't underestimate the power of tracking QR code scans. The QR Code Generator Hub for Shopify and its integration with Google Analytics and Shopify provide a comprehensive view of your QR code campaigns.  

With this level of insight, you can refine your strategies, boost conversion rates, and ultimately unlock new opportunities for online sales success.  

Tracking QR codes can offer you benefits to improve your online sales. This includes the following: 
  • Data-Driven Decision Making: QR code tracking provides you with data on scan rates, user demographics, and user behavior. By analyzing this data, you can make informed decisions about your marketing campaigns. For example, if you notice that a QR code on a particular product is getting high scan rates, you can allocate more resources to promote that product. 
  • Personalization: With data from QR code tracking, you can personalize the user experience. If you know the user's location or past interactions with your QR codes, you can tailor the content or offers to their preferences, increasing the chances of conversion. 
  • Optimizing Campaigns: QR code tracking helps you identify which campaigns are performing well and which need improvement. If a QR code on a particular print ad is not getting many scans, you can reevaluate the ad's design or placement. 
  • A/B Testing: QR code tracking allows for A/B testing. You can create multiple versions of a QR code with different offers or landing pages and see which one performs the best. This iterative testing can significantly improve conversion rates. 
  • Real-Time Analytics: Many QR code tracking tools provide real-time analytics. This means you can monitor the performance of your QR codes as it happens. If a QR code on a specific webpage suddenly starts getting a lot of scans, you can react immediately, perhaps by enhancing the content or extending the promotion. 
  • Attribution Modeling: QR code tracking helps attribute sales or conversions to specific QR codes. This is especially useful when you have multiple marketing channels. It allows you to see which QR codes contributed most to your sales, helping you allocate resources effectively. 
  • Identifying Bottlenecks: QR code tracking can reveal bottlenecks in the conversion process. For instance, if many users scan the QR code but drop it off before making a purchase, it could signal an issue with the checkout process. Identifying and rectifying these bottlenecks can lead to higher conversion rates. 
  • Customer Engagement: Tracking QR codes can help you engage with customers more effectively. For instance, you can send follow-up emails to users who scanned a code but didn't complete a purchase, offering them an incentive to return and complete the transaction. 


In summary, QR code tracking is a valuable tool for boosting online sales because it provides data-driven insights, enables optimization of marketing campaigns, and helps you tailor your approach to individual users. 

By leveraging this data effectively, you can improve your conversion rates and drive more revenue for your online business. 
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Sally Wright