How Does QR Code Generator Hub App Help Me Attribute QR Code Scans to Specific Campaigns?

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Sally Wright Sep 13, 2023
Data is the lifeblood of modern marketing today, and QR codes are no exception.  

Tracking QR code scans can unlock a range of valuable insights into customer behavior and campaign performance. And when you employ dynamic QR codes in your marketing materials, you're not just offering convenient access to digital information; you're collecting valuable data points. 

With the QR Code Generator Hub App for Shopify, you gain access to essential data at your fingertips. This free Shopify app provides a snapshot of your QR code performance with quick statistic overviews. 

Leveraging real-time data allows you to make informed decisions about your campaigns. 

So how exactly can the QR Code Generator Hub app help you attribute a QR Code? Let's delve into the details: 

Seamless Integration with Shopify 

One of the primary features of the QR Code Generator Hub app is it seamlessly integrates with your Shopify store. This integration is pivotal because it bridges the gap between your marketing campaigns and your sales platform.  

When a customer scans a QR code and makes a purchase, the app can link that sale directly to the QR code that initiated it. This means you can see which QR code campaigns are driving sales and revenue, providing clear attribution. 

Quick Overview Statistics 

The app’s dashboard offers a quick overview of your QR code performance. You can see essential statistics such as: 
  • Daily Scan Counts: This tells you how many times your QR codes were scanned today, providing insights into daily engagement. 
  • Total Scans in the Last Two Weeks: Understanding trends over a two-week period can help you assess the effectiveness of ongoing campaigns. 
  • Orders Originating from QR Codes: This metric reveals how QR code scans directly correlate with orders, allowing you to measure conversion rates. 

Detailed Data Insights 

The app also doesn't stop at offering basic statistics. It also empowers you with in-depth data insights, enabling a granular understanding of your QR code performance: 
  • Geographic Locations of Scans: Discover where your QR codes are being scanned most frequently. This information can guide localized marketing efforts. 
  • Types of Devices and Browsers Used: Gain insights into the technology preferences of your audience. This data can be invaluable for optimizing your QR code content. 
  • Details of Orders from QR Codes: Dive into the specifics of orders generated through QR codes. You can see which products were purchased and the associated revenue, allowing for precise ROI calculations. 

Advanced Features and Integration 

One of the standout features of the QR Code Generator Hub Shopify App is UTM attribution tracking.  

When enabled, UTM parameters are added to the URLs behind your QR codes. This allows each QR code to appear as a distinct campaign in Google Analytics, making it easy to attribute scans to specific QR codes accurately. 

Google Analytics integration enables you to track the performance of your QR code campaigns alongside your broader online efforts. This unified view provides a holistic perspective on how QR codes fit into your marketing strategy. 

Easy Access Within Shopify 

Locating QR code data within the Shopify admin page is simple.  

You can access this data in the marketing campaigns section and various analytics reports.  
What's particularly powerful is the ability to track QR code attribution on a per-order basis. This means you can directly tie specific orders back to the QR codes that influenced them, offering unparalleled clarity in your marketing attribution. 
To access the QR code tracking feature, you can follow this 3-step guide process: 

Step 1: To get started, install the QR Code Generator Hub app from the Shopify store. Once the installation is completed, proceed to your admin panel. On the left-hand side, locate the "Apps" section, and then click on "QR Code Hub" to activate the application. 

If you need help downloading the app and creating Shopify QR codes, please refer to our guide

Step 2: After launching "QR Code Hub," you will encounter a range of options within its interface. Choose "Scans" among these options, which will lead you to the dashboard. Here, you will gain access to thorough analytics related to the QR code scans within your inventory. 

Step 3: Inside the Shopify QR code generator dashboard, you'll find detailed insights, including scan ratios per day, month, year, and even by country. Moreover, you can distinguish between orders resulting from dynamic QR code scans and those associated with specific products. 

Effortless QR Code Creation and Management 

Creating new QR codes with the QR Code Generator Hub App is easy and free.  

It provides a user-friendly interface that allows you to generate QR codes quickly. Plus, it assists in managing your QR codes effectively, ensuring that attribution remains accurate even as your campaigns evolve. 
The QR Code Generator Hub App is your gateway to precise QR code attribution.  

By seamlessly integrating with Shopify, providing comprehensive data insights, enabling advanced features like UTM tracking, and offering easy management of QR codes, it empowers you to attribute QR code scans to specific campaigns with confidence.  

In today's data-driven marketing landscape, this app is an indispensable tool for any business looking to make informed decisions and drive success through QR code campaigns. 
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Sally Wright