What Are the Best Practices for Choosing QR Code Settings?

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Jonathan Palley Aug 30, 2023
There are many ways to set up your store’s dynamic QR codes with the QR Code Generator Hub app. This generator for Shopify offers various features and we know that it might be too confusing to know which works best for you.   
To help you learn more about the QR code setting, we have listed some practices that you can follow when generating your QR code for the first time.  
Here are the following:  

Align with Campaign Objectives  

Before generating QR codes, define the goals of your campaign. This is an important starting point as this will determine the designs and functions you want to set your QR codes for.  

Are you aiming for increased sales, engagement, or brand awareness?  

Make sure to tailor your QR code settings to align with these objectives. 

Destination Selection 

One of the most important steps when setting up the QR code functions is its destination.  

Always keep in mind that every QR code has its own destination. Once scanned, it should always lead customers to any type of digital information related to your business.  

Choose where the QR code will lead users when scanned. Whether it's the product page, checkout, or store, ensure it serves the intended purpose of your campaign. 

User-Centric Design 

Don’t just design QR codes to reflect your brand identity; it should also promote a great user experience.  

Optimize the destination for mobile responsiveness and user-friendliness. A seamless experience increases the likelihood of user engagement. 

QR Code Generator Hub app for Shopify’s tracking features offers various analyses including the type of device used for scanning. You can utilize this feature to make your QR code settings more user-driven. 

Customization for Brand Consistency 

You should also customize the QR code to align with your brand. Keep in mind that your brand reflects your identity.  

Thus, you should customize the QR code appearance to match your brand's aesthetics. A consistent visual identity enhances recognition and trust. 

Strategic Discount Integration  

All customers love seeing and receiving discounts from online stores. Promoting discounts is one of the best ways to upsell your products or services.  
Fortunately, you can also incorporate discount codes within QR codes to entice purchases. Offering discounts is a powerful marketing strategy that can lead to conversions and sales.  
You can check out this guide to learn more about how to set up discounts and promotions for your QR codes. 

Format and Size Consideration 

When downloading QR codes, make sure to choose the appropriate format. Before you can finalize the QR code creation process within the app, you will need to choose the format.  
There are three QR code formats available in the app. This includes: 
  • PNG, 
  • JPEG, 
  • and SVG. 
You can choose any of these depending on your needs and preferences. Aside from this, there are also size options based on where you will use the QR code, specifically for the web or for print. 

QR codes have become an essential tool in the world of digital marketing, bridging the gap between physical and online experiences seamlessly. With the convenience that the QR Code Generator Hub app offers, creating numerous QR codes has never been easier.  

The settings you choose for your QR codes can make or break your campaign's success. By understanding your objectives, optimizing user experience, and leveraging the power of QR codes as marketing tools, you can create impactful campaigns that resonate with your audience. 
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Jonathan Palley